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Our Vision and Mission

RA and its Member Associations have collaboratively developed and adopted a Whole of Sport plan that provides the strategic direction for the entire rowing community. The Whole of Sport plan features a powerful collective vision and mission, supported by specific strategies and tactics for RA, its Member Associations and registered clubs, all of which contribute to the achievement of our overall vision.

More information about the Rowing Whole of Sport plan is available here.

Vision:

To be the world’s number one rowing nation and Australia’s leading Olympic sport.

Our vision is powerful and unambiguous. It provides a common goal that unites the entire Australian rowing community. Achieving our collective vision will require Australian rowing to lead the world across all of its activities, from sustained international success, to its vibrant and inclusive community, its high quality events, right through to the safe, fun and healthy participation opportunities it provides for all Australians.

Mission:

In order to achieve our vision, Australian rowing will focus on success across the three elements of its collective mission:

1) Win more Olympic gold medals

2) Build rowing’s public profile and financial strength

3) Attract, satisfy and retain more participants and partners